Ushering in a New Era of Growth
Erin Devlin Reacquires Infront Sports, Ushering in a New Era of Growth
After 15 years since co-founding Infront Sports, Erin Devlin has successfully reacquired 100% of the business from people2people Group. This milestone marks a significant new chapter for Infront Sports as it moves forward with renewed independence, enhanced financial backing, and a commitment to innovation within the sports recruitment and career development sector.
The reacquisition allows Infront Sports to refine and expand its services, ensuring that athletes, coaches, and sporting organisations receive even greater support. Devlin expressed her excitement about taking full ownership again, emphasising the business’s potential for further investment and growth.
“This invigorating move allows us to invest further in our vision at Infront Sports and enhance the opportunities we provide to our clients with even greater financial backing, agility, and innovation. We’re geared up to elevate Infront Sports and bring even greater value to our sporting clients, athletes and coaches,” said Devlin.
In addition to this strategic shift, the transition also represents a personal and professional milestone for Devlin. After a decade at people2people, she has successfully sold her shares back to the group, marking the conclusion of a significant chapter in her career. She expressed gratitude for her time with people2people and wished the organisation continued success while looking ahead to the future of Infront Sports.
A Strengthened Vision for Infront Sports
For more than 15 years, Infront Sports has been at the forefront of supporting Australian sports professionals, codes, and associations. With the reacquisition, the company is positioned to offer even stronger services and partnerships, including:
- Strategic Sports Recruitment Solutions – Connecting top talent with leading sporting organisations.
- Comprehensive Athlete and Coach Development – Empowering athletes and coaches to reach their full potential.
- Effective Career Transition Support – Assisting athletes in navigating successful post-sporting careers.
- Professional CV, Interview, and Presentation Coaching – Providing essential tools for career success.
- Impactful Sporting Association Programs – Facilitating career placements, internships, and meaningful work experience opportunities.
With a revitalised direction and a strong foundation, Infront Sports is set to continue shaping the future of sports careers in Australia.
For more information, visit www.infrontsports.com.au.
Erin Devlin: https://www.linkedin.com/in/erindevlin/
